Social Media Marketing & Paid Advertising
Our content creation for care providers is an important part of their social media marketing efforts, to ensure they get you noticed. The Care Stories team develop a cloud based content warehouse of short form videos, graphical posters and carousel slides for regular distribution on social media channels. We can create higher production video and graphical adverts for sponsored and paid advertising to help with organic marketing efforts across social media channels. Some care providers benefit from google pay per click advertising which we can manage and monitor the effectiveness of keywords and location targeting.
Building Trust and Credibility
We build a strong social media presence, with high-quality, engaging posts, testimonials, and behind-the-scenes content, to humanise the brand and build trust. Sharing health-related content and industry news also establishes credibility.
Increased Visibility and Engagement
We help social care providers increase awareness of their services, engage with potential clients and their families, and showcase the quality of care provided. It allows for direct interaction, which builds trust and rapport.
Precise Targeting
Paid campaigns offer more targeting options based on demographics (age, location) and interests, ensuring ads reach people actively searching for care or health related needs. This helps in delivering high-quality leads.
Community Building and Support
Social media platforms facilitate discussions on important medical topics, allow experts to share knowledge, and connect healthcare workers within the industry. They also provide a platform for sharing helpful information.
